Archive for September 2nd, 2010

Online businesses are businesses that are operated via the internet. Rather than being businesses defined by the conventional four stone walls it is defined through bandwidth and SEO. This break from the conventional business definition has presented unlimited opportunities in creation of wealth and jobs. Online businesses as opposed to traditional business give equal space for any individual to succeed, as the criteria required of starting an online business are not as stringent as traditional businesses. With a tailor made website and a good idea you are in business. The start up capital is minimal in most cases and that is the beauty of online business as the rewards truly outstrip any risks you take. Online business is as diverse as the owners themselves. They include outsourcing services, retailing, information dissemination, etc.

We grew up thinking a bum was some loser, sitting on their bums, usually on a street corner, not working and begging for handouts. Not so in affiliate marketing! A bum marketer is one who used mostly free resources to advertise other people’s products and get a commission for it. So picture a Baby Boomer sitting in front of their computer with the cartoon bubble saying, “Free!”

Another term you run into is a thread. Unfortunately it has nothing to do with needles and sewing. You find this term in forums, and the thread is the back and forth discussion many people have on one topic. A long thread will have many entries and yes it can get tangled up! So imagine each conversation on a strip of paper attached to a string-thus the thread.

But now, with the landing of the fibre optic cable off the coast of Mombasa, it gives opportunities to the ideas that seemed impossible. Internet costs are expected to drastically decrease thus making it more affordable to many. This provides boundless opportunities for Kenyan entrepreneurs to start online businesses that were labeled unfeasible a while ago. If you take the example of a Kenyan medical/health directory where lists of Kenyan doctors can be found, though a health/medical directory of Kenyan doctors is not groundbreaking as similar sites for other countries are already operational, it is a big opportunity for Kenyans to access Kenyan doctors or hospitals online. A list of Kenyan doctors is a good shift from the hard cover books that people have to buy to access information.

With this craving for local content in Kenya and with the overwhelming support the government is giving Kenya, it can become the next IT hub for east Africa. The internet penetration is set to increase exponentially which makes specific content that much more lucrative.

It is critical that you develop a clear understanding of your market and this can be achieved by finding a mentor who can advise you on the market as well as how to maneuver through the environment. You can also join online forums in Kenya which discuss issues dealing with internet and online businesses. If you take the above example of Kenyan doctors then you need to find a Kenyan doctor to explain to you about the environment

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One of the best ways to attract visitors to your website and to make your best home based business more popular is by forum marketing. Most people who use forums are well aware of the activities and discussions which take place in there. Online forums and discussion boards are one of the best places to find information especially from many different people.

It is a great opportunity to interact with people, many of whom are well-regarded experts and ardent bloggers. If you build good rapport with this net savvy and prominent community, your business opportunity will also get better exposure.

A post (known as a thread) relates to something you write; anytime you think of a topic you want to write a short note about or you see topics displayed that you can add benefit to, then you are submitting a post.

Forum marketing is free, takes little effort and is lots of fun because you’re interacting, learning and building relationships.

Avoid flashy signature:

Finally when you start posting, ensure that you create a simple but effective signature. Remember, it is your post that will attract people to your blog and not the look of the signature. Therefore, you will need to make sensible posts so that people take serious notice of you. Your signature will help people find out more about you. Avoid using loud fonts or dazzling colors.

If you are allowed to choose an ‘avatar’ (icon or animation to represent yourself) on the forums go for simple ones. This again will prove to be useful when you interact with people. They will appreciate your simplicity and take you seriously. This will eventually help your business.

Time for action:

After you have studied, gained knowledge and set up the signature and ‘avatar’, it is time for real action – start networking with forum. Here again proceed with caution. Don’t try to grab attention by going too hard too fast. People on the forum may not like your know-it-all and attention-seeking attitude.

How much you should post?

It is okay to do a few postings a day for the first week. If you are able to write about 25-30 posts by the end of the week, other forum users will definitely start taking you seriously. Make some significant contribution and prove to be useful to other members of the forum.

Attracting traffic:

Some forum users may ask you questions, you should be able to answer them to their satisfaction. This will make you popular amongst the forum members. After the initial period, start producing some ‘how to’ type of content. This will really drive traffic to your blog and you will be able to create a formidable presence in the forum.

Include some impressive content in ‘lecture’ kind of posts so that people understand that you know what you are speaking about. Your website link will appear under all your posts. You can conclude by mentioning that you write more of this kind of content on your blog (give the link).

These steps will definitely help you draw more traffic to your website and prove to be of immense value to your home based business

Signature***********************
Compare rates on home Mortgage Refinance
lenders once a mortgage deal or Mortgage Refinancing
real estate land listings, classifieds.


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