Opportunities For Online Businesses In Kenya – Fibre Optic Cable
Online businesses are businesses that are operated via the internet. Rather than being businesses defined by the conventional four stone walls it is defined through bandwidth and SEO. This break from the conventional business definition has presented unlimited opportunities in creation of wealth and jobs. Online businesses as opposed to traditional business give equal space for any individual to succeed, as the criteria required of starting an online business are not as stringent as traditional businesses. With a tailor made website and a good idea you are in business. The start up capital is minimal in most cases and that is the beauty of online business as the rewards truly outstrip any risks you take. Online business is as diverse as the owners themselves. They include outsourcing services, retailing, information dissemination, etc.
We grew up thinking a bum was some loser, sitting on their bums, usually on a street corner, not working and begging for handouts. Not so in affiliate marketing! A bum marketer is one who used mostly free resources to advertise other people’s products and get a commission for it. So picture a Baby Boomer sitting in front of their computer with the cartoon bubble saying, “Free!”
Another term you run into is a thread. Unfortunately it has nothing to do with needles and sewing. You find this term in forums, and the thread is the back and forth discussion many people have on one topic. A long thread will have many entries and yes it can get tangled up! So imagine each conversation on a strip of paper attached to a string-thus the thread.
But now, with the landing of the fibre optic cable off the coast of Mombasa, it gives opportunities to the ideas that seemed impossible. Internet costs are expected to drastically decrease thus making it more affordable to many. This provides boundless opportunities for Kenyan entrepreneurs to start online businesses that were labeled unfeasible a while ago. If you take the example of a Kenyan medical/health directory where lists of Kenyan doctors can be found, though a health/medical directory of Kenyan doctors is not groundbreaking as similar sites for other countries are already operational, it is a big opportunity for Kenyans to access Kenyan doctors or hospitals online. A list of Kenyan doctors is a good shift from the hard cover books that people have to buy to access information.
With this craving for local content in Kenya and with the overwhelming support the government is giving Kenya, it can become the next IT hub for east Africa. The internet penetration is set to increase exponentially which makes specific content that much more lucrative.
It is critical that you develop a clear understanding of your market and this can be achieved by finding a mentor who can advise you on the market as well as how to maneuver through the environment. You can also join online forums in Kenya which discuss issues dealing with internet and online businesses. If you take the above example of Kenyan doctors then you need to find a Kenyan doctor to explain to you about the environment
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